Avril Chester (May 2017)

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Avril Chester

Client: Avril Chester
Campaign Type: Book PR
Objective: The promotion of poetry collection Be With Me, It’s C by Avril Chester

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Palamedes PR was appointed by cancer survivor Avril Chester in April 2017 to promote her poetry book, Be With Me, It’s C. We were tasked with securing lifestyle exposure for the author and title.

Avril turned to poetry during her illness, finding the act of writing to be highly effective for working through her feelings. We developed a news story based on this, as well as a thought-leader pitch sharing the author’s experiences and guidance about the benefits of writing. The Consultancy also orchestrated a photoshoot for Avril in order to have a good selection of high-quality images to send to the media.

This book PR campaign secured an extensive exclusive in the Daily Mirror, as well as a front-page placement in Avril’s local newspaper, the Eastbourne Herald. We also secured a thought-leader placement on Female First and a review of Be With Me, Its C on Lovereading. Each of the editorial products we created achieved 100% coverage with a combined reach of over 105million.

Daily Mirror

Eastbourne Herald

Female First

Lovereading

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This extraordinary media coverage could be yours..