Palamedes PR was reappointed by biblical historian Ralph Ellis in June 2017 to promote his latest non-fiction book, ‘Solomon, Pharaoh of Egypt’. We were tasked with securing national exposure for the author and title.
As with an earlier campaign for biblical historian Ralph Ellis, promoting ‘Jesus, King of Edessa’, we focused on the expert’s original research to create a newsworthy and compelling angle that would attract national media interest. To this purpose we developed a news story around the author’s theory that King Solomon’s Mines – searched for by archaeologists – were a complete myth, and King Solomon was, in fact, an Egyptian pharaoh.
This book PR campaign secured major national exposure including the Daily Mail, Daily Mirror, Daily Star, The Independent, The I Newspaper and The London Economic among others. Each of the editorial products we created achieved 100% coverage with a combined reach of over 400million.