Palamedes PR was appointed by Straightforward Publishing to promote non-fiction title A Practical Guide to Your Human Rights and Civil Liberties by Dr Michael Arnheim. We were tasked with securing exposure within the national, lifestyle and legal media.
We utilised author Dr. Michael Arnheim’s expertise and insights into human rights law to generate a topical national news story focused around Brexit, as well pitching him to radio stations as an expert commentator on Article 50 and to legal titles for thought-leader articles on human rights best practice.
This book PR campaign secured strong national exposure. The Daily Mirror ran an exclusive news story, LBC radio interviewed author Dr. Michael Arnheim and Modern Law Magazine ran a thought-leader article. Further placements were generated in Female First and Lovereading. Each of the editorial products we created achieved 100% coverage with a reach of more than 103million.